Phoenix Zones Initiative Vision, Mission & Goals

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The Phoenix Zones Initiative is the only organization working explicitly to advance both human and animal rights.

The Phoenix Zones Initiative works toward a world that is a Phoenix Zone—where every human and nonhuman being can be free and thrive—while recognizing the deep connections between human and animal rights, health, and wellbeing. Through adaptive leadership, innovative problem solving, directed research and analysis, strategic communication, coalition building, and corresponding action, the Phoenix Zones Initiative addresses seemingly intractable social challenges in the most strategic ways possible—in order to create the most meaningful and exponential impact conceivable.


Phoenix Zones InitiativeLeadership: We enthusiastically and ambitiously address the root causes of problems and empower others to do the same.

Ethics: We operate by the highest ethical standards. How we achieve progress matters. The ends do not justify the means.

Evidence: We prioritize evidence-based, holistic solutions to advance the rights, health, and wellbeing of people and animals.

Impact: We are committed to meaningful impact through systemic change, requiring work at multiple levels and ongoing improvement.


Phoenix Zones InitiativeTo foster empathic and transformational attitudinal, behavioral, and normative shifts in how human and animal rights are viewed and advanced.

To nurture grassroots, policy, and systems-level changes that advance the rights, health, and wellbeing of humans and animals.

To increase the capacity of partners by scaling great models of social change and inspiring new initiatives, thereby fueling a Phoenix Zones Movement.

To promote foundational principles—respect for liberty and sovereignty, a commitment to love and tolerance, the promotion of justice, and a fundamental belief that each individual possesses dignity—in order to address structural violence against people and animals.



Phoenix Zones InitiativeThe Phoenix Zones Initiative works in multiple areas to promote norms, behaviors, policies, and practices that advance human and animal rights:

Public education and outreach.

Research and evaluation.

Rigorous systems analyses.

Key alliance formation and coalition and network building.

Scalable, sustainable evidence-based models of change.

Curation and dissemination of best practices that advance the rights, health, and wellbeing of people and animals.

Advocacy for high-yield systems-level change within governmental, nongovernmental, and corporate entities.

Ongoing assessment and improvement.