→ Shift norms and values: We foster empathic and transformational attitudinal, behavioral, and normative shifts in how human and animal rights are viewed and advanced.
→ Influence policy and practice: Our efforts nurture grassroots, policy, and systemic changes that respect the rights, health, and wellbeing of humans and nonhumans around the globe.
→ Reinvent powerful legal and economic frameworks: We advance foundational principles—respect for liberty and sovereignty, a commitment to compassion, tolerance, and justice, and a fundamental belief that each individual possesses dignity—in order to address institutional violence against people and animals.
→ Accelerate social change: We work to increase the capacity of partners by scaling great models of social change and inspiring new initiatives, fueling a Phoenix Zones Movement.
We work toward practical, real-world change through an emphasis on the following:
→ Public education and outreach
→ Research and evaluation
→ Experimentation with diverse ideas and solutions
→ Rigorous systems analyses
→ Coalition and network building
→ Scalable, sustainable, evidence-based models of change
→ Ongoing evaluation and improvement
→ Advocacy for high-yield systems-level reform within governmental, nongovernmental, and corporate entities
→ Curation and dissemination of best practices that advance the rights, health, and wellbeing of people and animals, and therefore the health of our life-sustaining planet
Phoenix Zones Initiative Values
→ Leadership: We enthusiastically and ambitiously address the root causes of problems and empower others to do the same.
→ Ethics: We operate by the highest ethical standards. How we achieve progress matters. The ends do not justify the means.
→ Evidence: We prioritize evidence-based, holistic solutions to advance rights, health, and wellbeing.
→ Impact: We are committed to meaningful impact through systemic change, requiring work at multiple levels and ongoing improvement.
Read about our initiatives here.