Our Mission and Approach

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Our Mission

Shift norms and values: We foster empathic and transformational attitudinal, behavioral, and normative shifts in how human and animal rights are viewed and advanced.

Influence policy and practice: Our efforts nurture grassroots, policy, and systemic changes that respect the rights, health, and wellbeing of humans and nonhumans around the globe.

Reinvent powerful legal and economic frameworks: We advance foundational principles—respect for liberty and sovereignty, a commitment to compassion, tolerance, and justice, and a fundamental belief that each individual possesses dignity—in order to address institutional violence against people and animals.

Accelerate social change: We work to increase the capacity of partners by scaling great models of social change and inspiring new initiatives, fueling a Phoenix Zones Movement.


Phoenix Zones Initiative


Our Approach

We work toward practical, real-world change through an emphasis on the following:

→ Public education and outreach

→ Research and evaluation

→ Experimentation with diverse ideas and solutions

→ Rigorous systems analyses

→ Coalition and network building

→ Scalable, sustainable, evidence-based models of change

→ Ongoing evaluation and improvement

→ Advocacy for high-yield systems-level reform within governmental, nongovernmental, and corporate entities

→ Curation and dissemination of best practices that advance the rights, health, and wellbeing of people and animals, and therefore the health of our life-sustaining planet

Phoenix Zones Initiative

Phoenix Zones Initiative Values

Leadership: We enthusiastically and ambitiously address the root causes of problems and empower others to do the same.

Ethics: We operate by the highest ethical standards. How we achieve progress matters. The ends do not justify the means.

Evidence: We prioritize evidence-based, holistic solutions to advance rights, health, and wellbeing.

Impact: We are committed to meaningful impact through systemic change, requiring work at multiple levels and ongoing improvement.

Read about our initiatives here.