Our Mission and Approach

Home / Our Mission and Approach

Our Mission

→ Foster empathic and transformational attitudinal, behavioral, and normative shifts in how human and animal rights are viewed and advanced.

→ Nurture grassroots, policy, and systemic changes that advance the rights, health, and wellbeing of humans and nonhumans around the globe.

→ Increase the capacity of partners by scaling great models of social change and inspiring new initiatives, fueling a Phoenix Zones Movement.

→ Promote foundational principles—respect for liberty and sovereignty, a commitment to love, tolerance, and justice, and a fundamental belief that each individual possesses dignity—in order to address structural violence against people and animals.


Phoenix Zones Initiative


Our Approach

→ Public education and outreach

→ Research and evaluation

→ Rigorous systems analyses

→ Key alliance formation and coalition and network building

→ Scalable, sustainable, evidence-based models of change

→ Ongoing evaluation and improvement

→ Advocacy for high-yield systems-level change within governmental, nongovernmental, and corporate entities

→ Curation and dissemination of best practices that advance the rights, health, and wellbeing of people and animals, and therefore the health of our life-sustaining planet

Rising & Thriving Together

Phoenix Zones Initiative Values

→ Leadership: We enthusiastically and ambitiously address the root causes of problems and empower others to do the same.

→ Ethics: We operate by the highest ethical standards. How we achieve progress matters. The ends do not justify the means.

→ Evidence: We prioritize evidence-based, holistic solutions to advance rights, health, and wellbeing.

→ Impact: We are committed to meaningful impact through systemic change, requiring work at multiple levels and ongoing improvement.

Read about our initiatives here.