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In addition to a strong ethical and strategic foundation, effective advocacy requires creating a thoughtful and strategic advocacy plan.

We’ve outlined five sections that are an important part of this process. They include:

A. Identify, examine, and understand the issue you want to address.

B. Identify the key actors and their roles and build relationships with appropriate actors.

C. Understand the system, what can be influenced, and what the leverage points are.

D. Develop goals and objectives.

E. Develop strategies, tactics, a plan of action, and a plan for evaluation.

Click the links above to explore each section of the process.